Dreyfus Corp. [view profile] is equipping its sales force with the latest tech craze. The firm said yesterday at its annual national sales meeting that it will make iPads available to all "client-facing" staff by the end of this month.

Jon Baum Dreyfus Corp. Chairman and CEO

"From videos, fact sheets and market commentaries, to research reports, sales ideas and presentations, iPad gives Dreyfus the ability to make this information available instantaneously during client meetings - that's exciting for our wholesalers and customers," Dreyfus CEO Jon Baum said in a press release.

"In terms of time and the amount of paper that won't be used, we anticipate the benefits to the firm and the environment to be significant," he added.

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Dreyfus Announces iPad Launch as Investment Solutions Tool at Annual National Sales Meeting

Aim to Provide Increased Quality of Service to Clients

NEW YORK, Oct. 7 -- In an effort to provide client solutions in the easiest, most current and comprehensive way possible, Dreyfus announced today at its Annual National Sales Meeting that it will make iPads available to all client-facing staff by the end of this month.

"Dreyfus is putting the 'e' in 'easy'-to-do-business-with-us by making iPads available to our wholesalers," said Jon Baum, Dreyfus Chairman and Chief Executive Officer. "From videos, fact sheets and market commentaries, to research reports, sales ideas and presentations, iPad gives Dreyfus the ability to make this information available instantaneously during client meetings - that's exciting for our wholesalers and customers."

"Most importantly, access to the most current information will be readily available," Baum continued. "In terms of time and the amount of paper that won't be used, we anticipate the benefits to the firm and the environment to be significant."

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has $21.8 trillion in assets under custody and administration and $1.0 trillion in assets under management, services $11.6 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available at www.bnymellon.com.

Notes to Editors:

BNY Mellon Asset Management is the umbrella organization for BNY Mellon's affiliated investment management firms and global distribution companies.

The Dreyfus Corporation, established in 1951 and headquartered in New York City, is one of the nation's leading asset management and distribution companies, currently managing more than $400 billion in mutual funds and separately managed accounts.

All information source BNY Mellon Asset Management as of June 30, 2010. This press release is qualified for issuance in the US only and is for information purposes only. It does not constitute an offer or solicitation of securities or investment services or an endorsement thereof in any jurisdiction or in any circumstance in which such offer or solicitation is unlawful or not authorized. This press release is issued by BNY Mellon Asset Management to members of the financial press and media and the information contained herein should not be construed as investment advice. Past performance is not a guide to future performance.

A BNY Mellon Company(SM)

SOURCE BNY Mellon

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