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Monday, October 15, 2001|
Morningstar Targets Broker/Dealers
Morningstar, the Chicago-based information firm, has launched a new area on its MorningstarAdvisor.com website called the Broker-Dealer Center. The platform is intended to enable financial advisors to evaluate and compare the offerings of different broker-dealers who participate in the program.
Broker-dealers that currently participate include the following:
"As broker-dealers compete for representatives, they are under increasing pressure to communicate information about their offerings and benefits to advisors," commented Ingrid van Weenen, director of site strategy for MorningstarAdvisor.com. "Our new Broker-Dealer Center facilitates this communications process by providing a cost-effective way for broker-dealers to distribute information to more than 71,000 advisors on MorningstarAdvisor.com. The new center makes the process of comparing and contacting preferred providers more accurate, fast, and convenient."
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