MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Tuesday, November 13, 2001 New Marketer at Muhlenkamp Muhlenkamp & Company of Wexford, Pennsylvania has tapped Celeste Zingarelli to serve as director of marketing, the executive told the MutualFundWire.com. She joins Mulenkamp from her own consulting firm. Prior to this move, Zingarelli led her own independent consulting firm, Strategic Alignment, Inc. She was a consultant for Carnegie-Mellon University, an executive coach, and specialists in marketing and communications for Pittsburgh area businesses. "Right now we are in the process of understanding shareholders," Zingarelli reported on her first tasks in her new position. "We have launched a number of database mining initiatives. At the highest level, we want to understand the shareholders in terms of the products they utilize. Our thinking is that we can better serve our customers if we better understand how they use the fund." She reports to James Head, who is the executive vice president. Zingarelli also noted that she would be working on a strategy to better serve the broker/dealer community. Printed from: MFWire.com/story.asp?s=27080 Copyright 2001, InvestmentWires, Inc. All Rights Reserved |