MutualFundWire.com: Leuthold in Supermarket
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Monday, April 9, 2001

Leuthold in Supermarket


Leuthold & Anderson Investment Management completed a distribution deal with Datalynx, making their funds available to Datalynx's network of financial advisors. The deal is designed to allow Leuthold to strengthen its distribution through fee- and wrap-based products.

The Leuthold Funds, showing a 55% increase in assets between March 2000 and January 2001, found the Denver, Colorado backoffice financial services firm eager to hear their story. "We got their name on a supermarket list in Mutual Fund Magazine," said Ed Favreau, managing director of Leuthold Funds. "And we called them up." The Datalynx mailings that notify advisors of new fund products will be sent out this week.

The Minneapolis, Minnesota-based asset manager, with approximately $102 million in fund assets, adds the Datalynx deal to existing supermarket relationships with Schwab and Waterhouse. "It's the name of the game to get on the supermarket shelf," said Favreau.

The Denver, Colorado-based Datalynx serves approximately 330 RIAs with $9 billion in assets.


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