MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Thursday, October 26, 2000 Fund Rival Targets CFOs Foliofn has inked a deal with the Association for Financial Professionals (AFP) to offer special access to the associations members to its services. Foliofn now plans launch its institutional services targeting this service in November. The firm had originally set October as its target launch date. The AFP represents more than 14,000 corporate treasurers and CFO's across the country, providing through its website a portal to professional information and services as well as personal benefits. The relationship between AFP and Foliofn allows AFP members a 20 percent discount to Foliofn's on-line trading and management services as well as links through both websites. Foliofn provides an on-line brokerage service aimed at taking a slice of the fund business by allowing investors to maintain diversified portfolios similar to mutual funds, but without the management fees. With its institutional service, Foliofn aims to reach corporations through AFP members. "We have the opportunity to introduce our product offering to the AFP membership," said Foliofn corporate counsel Michael Bell. "The hope is that they can look at our retail product offerings as a corporate perk program that we are in the process of rolling out as well as 401(k) programs through our institutional product offering." Foliofn CEO and founder Steve Wallman will be addressing AFP members personally at their November conference in Philadelphia. Foliofn is also pursuing similar relationships with other companies and organizations to expand their market influence. Printed from: MFWire.com/story.asp?s=26191 Copyright 2000, InvestmentWires, Inc. All Rights Reserved |