MutualFundWire.com: Ivy Funds to Re-launch Funds

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Monday, April 17, 2000

Ivy Funds to Re-launch Funds

The Ivy Funds (Ivy Mackenzie) has hired Thompson Becker International (TBI) to create an integrated branding program that will re-launch the fund family with a new advertising program and public relations campaign.

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"Ivy is at the beginning of a powerful outreach as we develop new business opportunities for the firm and re-assert our leadership in the worldwide investing arena. As part of that effort, we looked for a firm that could assist us in developing a strategic and creative approach to our marketing and public relations programs," said E. Lance Vetter, executive vice president of marketing for Ivy Funds.

Ivy Funds is a headquartered in Boca Raton, Florida with approximately $7 billion in assets under management for individual and institutional investors. Ivy Funds are advised by Ivy Mackenzie (Mackenzie Investment Management), are distributed by Ivy Mackenzie Distributors and are available through financial advisors and the major fund supermarkets.

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