MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Thursday, January 20, 2000 New Marketing Chief at Van Kampen It may be a cold and wintry day across most of the United States, but that never stopped a true marketing officer from getting the job done. Or getting the job in the first place. In Chicago, Illinois, Van Kampen Funds has tapped David M. Swanson, 42, to be executive vice president and chief marketing officer. Swanson will be charged with the marketing and advertising for the entire mutual fund product line at the firm.
Swanson replaces Scott West, who has been named to the post of director of marketing programs. This is a new position at the company. Swanson joins the firm from Scudder Kemper Investments, where he served as managing director and director of marketing. While there, he was responsible for developing brand sponsorships such as "Team Kemper" (a part of the Senior PGA Tour) and brand sponsorships such as the title sponsorship of the men's Big Ten Basketball Championship. Printed from: MFWire.com/story.asp?s=25457 Copyright 2000, InvestmentWires, Inc. All Rights Reserved |
