MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Friday, October 15, 1999 Morningstar Branching Out Morningstar continues to expand its coverage of the financial services market beyond investment products, today announcing that it would be offering E-Loan's loan products and services through a co-branded mortgage loan center on the Morningstar site.
"E-LOAN shares Morningstar's commitment to provide customers with a wide selection of superior products and information," said Liz Kirscher, manager, Internet Business Development Group at Morningstar. Chicago-based Morningstar has made several moves in the months following a cash infusion of $90 million from Softbank that reflects the company's clear intent to grow the Morningstar brand as a full service financial website. Morningstar analysts now offer 75 Analyst Picks of their recommended stocks in each style box, expanding beyond the company's traditional star rating system. The website will soon offer an advice product, announced in early August, with details rumored to be announced in late October. Executives familiar with the advice and education process have also been hired to support the upcoming product. All in all, Morningstar is aggressively pursuing niches that have not yet been satisfactorily been filled online. Most analysts agree that of the major players that will come out of the Internet scrum in the next few years, several will be names that don't come to mind immediately -- the AOLs, Ebays and Amazons of the Internet world. Certainly all signs point towards Morningstar's intent to be one of those players. Printed from: MFWire.com/story.asp?s=25138 Copyright 1999, InvestmentWires, Inc. All Rights Reserved |
