MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Wednesday, July 28, 1999 Hodges Sheds Load for Supermarkets The Hodges Fund, a mid-cap blend of growth and value stocks, has converted into a no-load fund because doing so allows it access to online investing services such as Schwab OneSource, DLJ Direct and E*Trade.
The broader exposure through services such as Schwab OneSource was attractive because of the direct sales component instead of through a financial advisor said Nick Kilsby, a spokesperson for The Hodges Fund. "It also makes it cheaper to own." Before the fund converted to a no-load fund it was sold through brokers mostly in Texas where Don Hodges, the fund's founder, is also founder of First Dallas Securities, a mid-sized Dallas brokerage house. "In view of our performance from inception, we felt that the time was ripe to broaden investor access to the fund my making it even more competitive, and giving it national prominence," said Hodges, the co-manager of the $37 million fund in a statement. To increase recognition the fund will widen its marketing plan, Kilsby said. This will include advertising and direct mail. The marketing efforts will target people with a somewhat conservative approach to investing. The Hodges Fund is also available to customers directly through its own web site. Printed from: MFWire.com/story.asp?s=24465 Copyright 1999, InvestmentWires, Inc. All Rights Reserved |