MutualFundWire.com: Invesco Plans to Drop the AIM Brand But Will Keep Van Kampen

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Monday, February 22, 2010

Invesco Plans to Drop the AIM Brand But Will Keep Van Kampen

Invesco is planning to remove the AIM brand from its funds. Andrew Schlossberg, head of U.S. marketing, confirmed that the company will rebrand from Invesco Aim to Invesco on April 30, simultaneously rebranding its funds from AIM to Invesco. Meanwhile, Schlossberg confided that, once its acquisition of Morgan Stanley's retail asset management business closes mid-year, Invesco will keep the Van Kampen brand on those funds, calling them Invesco Van Kampen.

Andrew Schlossberg
Invesco
Head of U.S. Marketing

"We want to make sure there's a link," Schlossberg said of the soon-to-be-acquired Van Kampen funds. As for dropping the AIM brand: "We really want to ensure we're providing clarity to our clients in the markets as a whole."

The AIM Charter fund, for instance, will take the name Invesco Charter, according to Morningstar's Ryan Leggio.

In 2004, 17 Invesco-branded funds were rebranded under the AIM brand on the heels of the market-timing scandal.

Printed from: MFWire.com/story.asp?s=24238

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