MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Monday, July 23, 2007 Sentinel Rebrands, Pulls the Plug on Green Mountain Boy Sentinel Asset Management now calls itself Sentinel Investments and along with the change, the firm has let go of its twenty-plus year-old logo, the Green Mountain Boy. The Green Mountain State-based Sentinel has replaced the Green Mountain Boy with a more reserved logo representing the essence of investing.
Bruce Hoffmann, senior VP and director of marketing at Sentinel, told The MFWire the Green Mountain Boy "was too regional and too dated." "He had been around for 20 to 25 years, it was time for a change," Hoffmann said. "We were looking for an image that resonated with investors." The company conducted focus groups to arrive at the decision that the logo needed to be changed. "This is the evolution of Sentinel," Hoffmann said. Printed from: MFWire.com/story.asp?s=15164 Copyright 2007, InvestmentWires, Inc. All Rights Reserved |
