MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Tuesday, May 15, 2007 Fidelity Gains Ad Edge Over Protesters The Save Darfur Coalition is at a decided disadvantage when taking on Fidelity, at least in terms of money. Advertising Age reports that the Boston-based fund giant spent $230 million on advertising last year, more than ten times Save Darfur's $18.9 million. That order of magnitude difference in PR clout may have contributed to Fido's recent temporary win over the coalition, when both CNN and Newsweek agreed to delay using the ads for two weeks, pending an update in investing information from Fidelity. Printed from: MFWire.com/story.asp?s=14402 Copyright 2007, InvestmentWires, Inc. All Rights Reserved |