MutualFundWire.com: Fido Gets Sensitivity Training
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Wednesday, April 18, 2007

Fido Gets Sensitivity Training


Fidelity is targeting the "sensitivities" that people feel when talking about their finances with a new ad campaign. The Boston Globe reports that the ads, scheduled to appear during Fox’s American Idol and ABC’s Lost’ are inspired by research Fido did with couples to understand their views of financial issues.


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