MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Monday, June 19, 2006 Bisys Offers Entree to RIA Market Bisys Fund Services has launched an outsourced marketing service to help fund companies tap into RIA channels via third-party platforms, and on Friday named a director for the service. As registered investment advisor director, Gary Downey will head up wholesaling initiatives for AdvisorAdvantage, the company announced Friday. AdvisorAdvantage is targeted at small- and mid-sized fund firms that may have a tougher time tapping into fee-based distribution. A news release said that data supplied by Financial Research Corporation, a Bisys subsidiary, will point the way to top-performing mutual funds that make good candidates for the service. Bisys will then market those funds to RIAs via third-party platforms, most prominently Charles Schwab's OneSource. Downey comes to Bisys from Hartford Mutual Funds, where he worked on RIA sales, marketing and relationship management. Printed from: MFWire.com/story.asp?s=12044 Copyright 2006, InvestmentWires, Inc. All Rights Reserved |