The team at an Empire State ally to asset managers has welcomed aboard a new distribution specialist, MFWire has learned.

William H. "Bill" Finnegan Broadridge Principal, Distribution Insight

On April 11, Bill Finnegan, former managing director of financial services marketing at San Diego, California-based Seismic Software, joined Lake Success, New York-based Broadridge as a principal on the distribution insight team.

A Seismic spokesperson confirms to MFWire that Finnegan left the company at the end of 2021.

A Broadridge spokesperson writes to MFWire, "Bill is an [addition] to [our] staff. Broadridge Distribution Insight business is growing as firms recognize that they need much better data to deliver the right product to the right advisor at the right time."

As for what Finnegan is most looking forward to, the Broadridge spokesperson says, "Helping asset managers better leverage data and technology to improve distribution efficiency and reduce cost."

"Bill's role at Broadridge is focused solely on the investment management business," the spokesperson adds. "His previous role worked across the financial services business to improve client engagement."

Finally, the spokesperson notes about the Broadridge team's work more broadly, "The product revolution taking hold in asset management will place significant pressure on fees. This will require asset managers to become far more efficient to improve the ability to engage advisors while reducing costs. Data and technology are paramount to succeed in this lower-fee environment."

Finnegan joined Seismic in 2019. Before joining the software firm, he was a chief marketing officer with AMG Funds for four years. From 1998 to 2014, he served as a senior managing director in global retail marketing for MFS Investment Management. Finnegan was a senior vice president and national account manager for Natixis from 1993 to 1998. He is an alumnus of the University of Massachusetts Amherst. 

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