Vanguard's benchmarking change may have backfired, at least initially.

Since Vanguard announced a decision to change bench markers, the iShare MSCI Emerging Markets ETF has been the best selling ETF, according to ETF Trends.

The fund has brought in around $1.3 billion in flows since the Vanguard announcement in early October.

ETF Trends says the flows into the iShares ETF are "significant." The non-bylined piece suggests some institutional investors could be moving to the iShares fund. 

Edited by: Ben Geier


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