Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Dreyfus Selects More Software Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, February 6, 2002

EXPANSION
Dreyfus Selects More Software

by: Tony Pennino

Dreyfus has expanded its relationship with Onyx CRM, a spokesperson with the mutual fund company told the MutualFundWire.com. Dreyfus will not make use of the software for both its institutional and retal businesses.

Currently, Dreyfus utilizes Onyx's systems for its broker/dealer network for the institutional end of its service offerings. With this expansion, Dreyfus will use Onyx for its retail business and help it maintain its relationship with its high-net-worth customers (those with $100,000 or more assets). The firm is creating a new class of clients called the Advisor class.

"We've had tremendous success with Onyx and felt strongly we should expand our use of its software to the retail side of our business. We are depending on Onyx to help us manage relationships with some of our most important clients," stated Brad Orben, complex manager for Dreyfus. "We've set a goal for seeing measurable return on our investment within six months of implementation, and our previous experience with Onyx makes us confident we will reach that goal."

Specifically, Dreyfus will be deploying Onyx Employee Portal. Dreyfus brokers/dealers will be able to use the system to manage client contacts and cross-sell Dreyfus clients.

"If a client has $100,000 already invested with Dreyfus, it's possible they have another $900,000 to invest as well," the executive added. "The challenge each of our advisors has is to understand each client's profile to get him or her to invest as much of that $900,000 with Dreyfus. Client intimacy, as well as providing research, information and recommendations within an established relationship between rep and advisor client is key to the success of growing the assets under management, revenue and profitability." 

See the list of all the 2002 Most Influential People



Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use