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Rating:Invesco Aim Finishes Rebranding, Unveils New Logo Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, March 31, 2008

Invesco Aim Finishes Rebranding, Unveils New Logo

News summary by MFWire's editors

Plans outlined in in December are coming to fruition for Invesco and its subsidiary Aim Investments. Aim has officially changed its name to Invesco Aim. Back in December Aim spokesperson David Bachert told the MFWire that "adopting this new naming convention will allow us to put in place a more unified brand strategy across our organization." At the time Bachert also added that the Aim funds themselves would not be adopting the Invesco brand.

Monday morning, Invesco Aim officials unveiled the new brand and and a new logo, which features an image of Ama Dablam, a Himalayan peak.

The new logo embodies "stability, endurance, strength and longevity – all sound investment principles," said Phil Taylor, senior managing director and head of Invesco’s North American retail asset management business.


Company Press Release

HOUSTON, March 31, 2008 – AIM Investments today was renamed Invesco Aim as part of a broader brand strategy used by parent firm Invesco to emphasize the combination of Invesco’s global resources and Aim’s tradition of delivering quality investment products to the U.S. marketplace.

Invesco Aim’s new identity also includes a new logo featuring a mountain image. The new identity will be used on all literature and Invesco Aim’s web site, which has a new address of www.invescoaim.com.

There will be no change to the names of AIM-branded products. Therefore, clients and fund shareholders will be able to track AIM funds the same way in local and national newspapers and other media. “Becoming Invesco Aim represents an extension of what we’ve been doing throughout our 32-year history – providing investors with a broad array of investment strategies to meet their evolving needs,” said Phil Taylor, Senior Managing Director and Head of Invesco’s North American retail asset management business, including Invesco Aim.

“As Invesco Aim, we’re able to draw on the global reach of Invesco to access diversified investment strategies from distinct teams at our many investment centers worldwide. We can package and deliver these investment strategies in ways that fit investors’ individual needs – from retail mutual funds and exchange- traded funds (ETFs) to retirement plans, separately managed accounts, and college savings plans.” The new mountain image logo is fashioned after Ama Dablam, one of the most imposing and impressive peaks in the Himalayas.

“It represents what we hope investors will envision when they think of Invesco Aim: stability, endurance, strength and longevity – all sound investment principles,” Mr. Taylor said.

About Invesco Aim

Invesco Aim is dedicated to building solutions for its clients with exceptional products and services through multiple investment management styles and a broad range of investment portfolios – mutual funds, exchange-traded funds, retirement products, separately managed accounts for high-net-worth and institutional investors, annuities, cash management, college savings plans and offshore products. For more information, visit www.invescoaim.com. Invesco Aim is a service mark of Invesco Aim Management Group, Inc. Invesco Aim Advisors, Inc., Invesco Aim Capital Management, Inc., Invesco Aim Private Asset Management, Inc. and Invesco PowerShares Capital Management LLC are the investment advisors for the products and services represented by Invesco Aim; they each provide investment advisory services to individual and institutional clients and do not sell securities. Invesco Aim Distributors, Inc. is the distributor for the retail mutual funds, the exchange-traded funds and U.S. institutional money market funds represented by Invesco Aim. All of these entities are indirect, wholly owned subsidiaries of Invesco Ltd.

About Invesco

Invesco is a leading independent global investment management company, dedicated to helping people worldwide build their financial security. By delivering the combined power of our distinctive worldwide investment management capabilities, including AIM, Atlantic Trust, Invesco, Perpetual, PowerShares, Trimark, and WL Ross, Invesco provides a comprehensive array of enduring investment solutions for retail, institutional and high-net-worth clients around the world. Operating in 20 countries, the company is listed on the New York Stock Exchange under the symbol IVZ. Additional information is available at www.invesco.com.

Note to editors -- We are required to include the following information with our news release: Consider the investment objectives, risks, and charges and expenses carefully before investing. For this and other important information about any AIM fund, please obtain a prospectus from your financial advisor and read it carefully before investing.

Invesco Aim Distributors, Inc.
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Edited by: Erin Kello


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