If you're not interested in the advisor-sold 401(k) marketplace, you may want to skip over the new research from Fidelity.

According to the Boston Behemoth's findings, strengthening client relationships boosts revenue for plan advisors over time. Tom Corra, senior vice president of retirement product and services for Fidelity Investments Institutional Services Company, argues that, to improve client relationships, advisors should be focusing on plan performance, coordinating plan sponsor communications and developing a formal process for all their business practices.

As part of its marketing effort surrounding the new research, Fidelity is also highlighting services it offers to and through advisors, including education consultants, plan reviews and sponsor surveys. 

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