BenefitStreet SVP Ken Weida and iShares CEO Lee Kranefuss Credit: InvestmentWires Staff photo

BenefitSteet Senior Vice President Ken Weida and iShares CEO Lee Kranefuss shared the spotlight at a press briefing at the Four Seasons in New York Tuesday morning. The briefing for reporters included background info on ETFs and the role they can play in 401k plans.

Weida told our sister publication 401kWire.com that the alliance has already steered $150 million in commitments from advisors to the new platform.

For full converage of the event, see Kranefuss Briefs Wall Street Scribes on ETFs  

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