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Rating:Fidelity Gains Ad Edge Over Protesters Not Rated 3.0 Email Routing List Email & Route  Print Print
Tuesday, May 15, 2007

Fidelity Gains Ad Edge Over Protesters

by: Neil Anderson, Managing Editor

The Save Darfur Coalition is at a decided disadvantage when taking on Fidelity, at least in terms of money. Advertising Age reports that the Boston-based fund giant spent $230 million on advertising last year, more than ten times Save Darfur's $18.9 million.

That order of magnitude difference in PR clout may have contributed to Fido's recent temporary win over the coalition, when both CNN and Newsweek agreed to delay using the ads for two weeks, pending an update in investing information from Fidelity. 

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