Forward Funds is adopting. The San Francisco-based fund firm said it would take over the advisory contract for three mutual funds with about $475 million in assets from Emerald Asset Management. The firms did not disclose the terms of the agreement.
Lancaster, Pennsylvania-based Emerald will continue to act as subadvisor to the funds.
The deal nearly doubles the asset base of advised by Forward. It currently advises $522 million of funds for the Forward Funds and Sierra Club Mutual Funds families. The newly adopted funds will carry the Forward Emerald brand.
Forward has focused exclusively on marketing and distribution of its funds since its inception. All of the funds in the two existing families are also subadvised.
 
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