Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:SunGard Brand Will Set on Financial Services Industry Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, November 01, 2004

SunGard Brand Will Set on Financial Services Industry

Reported by Sean Hanna, Editor in Chief

The SunGard name is going away. SunGard CEO Cris Conde told Waters (a magazine covering IT for the financial services industry) that the SunGard name will disappear from the company spun off from the disaster recovery specialist.

SunGard announced its plans to spin-off its businesses outside of the disaster recovery sector last month. Among the business expected to be parted from SunGard are those that provide software and services to the retirement and mutual fund industries.

Asked directly if the SunGard name will be a part of the new name of the non-disaster recovery company, Conde simply said "no".

"We don't have a proper name for it," Conde explained. "We're just launching now a very fast branding search and we will come up with a good name. We will have that very soon."

He explained that the SunGard brand has more recognition in disaster recovery than in financial services and that it will be less expensive and easier to rebrand the software processing side of the business.

"You can't have two companies with the same name. You need to break the cord and one had to lose the brand and we made the decision. I can't believe I'm losing half the company, but we had to do it," he explained.

Conde said that the firm is still seeking a name for the spin-off, but would not commit to a deadline for the decision. He is, though, open for suggestions from SunGard employees. If you do pick a winning name don't expect a bonus or even a t-shirt, psychic rewards will have to be enough.  

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2018
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use