J.P. Morgan Chase
and Bank One have decided to go with the Chase brand for its retail banking business, the firms announced on Tuesday.
An issue that remains undecided is what will happen to the One Group, Bank One's fund family. While the merged company decided in mid-January that the group's asset management and investment businesses will be branded as J.P. Morgan and remain headquartered in New York, the fate of the One Group brand is still up in the air.
A spokesperson for Bank One said that they will continue to do more research on the branding issue and that they will continue as the One Group for "some time."
The One Group managed $102.3 billion in assets at the end of March. Together, J.P. Morgan and the One Group in total are the fourth largest mutual fund company.
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