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Friday, September 07, 2018

FAs Want Help With Growth, Efficiency and Tech

Reported by Neil Anderson, Managing Editor

When it comes to support from asset managers and other allies, financial advisors want help with growth, efficiency, and technology, but not help managing client risks and assets or with financial planning. Fundsters developing value added tools and programs, take heed.

Those are some of the findings in the new The Changing Role of Financial Advisors report from Practical Perspectives. The research draws on survey responses last month from more than 350 FAs.

As the title implies, the 49-page report mostly digs into what FAs think about how the role of FAs is changing. Yet in one part, the researchers asked FAs what are the "most critical aspects ... to receive additional support going forward." Three responses led the pack with more than 40 percent each: "building or growing practice" (48 percent); "operating an efficient or scalable practice" (43 percent); and "leveraging new technologies" (31 percent).

On the flip side of the same question, the least popular support listed was "financial planning" (11 percent), followed by "assessing and managing client risks" and "managing assets" (both 16 percent). 

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