Delaware Investments has named Will Bashan, as executive vice president of its Retail unit. In his new role, Bashan is charged with expanding Delaware's mutual fund, 401(k) and 529 plan businesses.

Bashan, who started today, replaces Richard Flannery who left the firm several months ago to pursue other interests, according to a spokesperson for Delaware. Rene Campis, an executive vice president at Delaware who heads retirement services, had filled in for Flannery in the interim. Campis now reports to Bashan, who in turn reports directly to Delaware CEO Jude Driscoll.

Bashan was most recently president of CIGNA Healthcare of New England, where he spearheaded the transition of the firm's product and marketing strategies. He was appointed to that position after serving two years as senior vice president of CIGNA's newly-created E-Commerce division.

From 1995 to 1999, Bashan was president of CIGNA Financial Services, with responsibility for the firm's retail brokerage, small market 401(k) and retained asset operations. During that time, he started and built CIGNA Financial's retail financial services organization from the ground up.

"Will brings a wealth of managerial skill and financial service experience that will help accelerate the growth of Delaware's retail business," said Driscoll, in a prepared release.

Previously, Bashan was a vice president at New York Life Asset Management, where he headed a retail mutual fund business unit that focused on capturing rollover IRA assets. 

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