Just how widespread is alt fund fever?
, associate director at Cerulli Associates
, says that alts' market share could double soon. And, she says, demand for liquid alts is high.
"As of year-end 2013, alternative mutual fund assets made up just 3% of total mutual fund assets, and asset managers expect this to grow 6% by 2015," Giuditta states. "Current allocations are well below target levels, so there is an opportunity for investment managers to raise."
Giuditta's conclusions are drawn from Cerulli's new report, Alternative Products and Strategies 2014: Identifying Opportunities in a Dynamic Investment Landscape
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