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Rating:BNY Mellon Snags Opportunity With SF 49ers Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, September 11, 2013

BNY Mellon Snags Opportunity With SF 49ers

Reported by Casey Quinlan

The San Francisco 49ers football team chose a company whose headquarters is on the other side of the country as their "official investments company" and a founding partner of Levi's Stadium in Santa, Clara California. The stadium will host soccer, football, motocross and concerts, to name a few.

The lucky company was BNY Mellon [profile] , which will have exclusive branding rights for East and West Legacy Clubs located the field level, which serves 900 people each game day.

The investment giant will also gain an in-bowl permanent and digital signage, integrated media package including television and radio placements, hospitality assets and the ability to host exclusive events for clients throughout the year.

BNY Mellon employs nearly 1,000 people in 10 California locations supporting the wealth, investment management and corporate trust businesses. Its San Francisco office's staff grew 30 percent from 2011 to 2012. BNY Mellon plans to increase the office's staff by an additional 50 percent by mid-2014.

"As a major U.S. Wealth market and one of our fastest-growing regions, the West Coast is a key part of our growth strategy and has been for years," BNY Mellon Wealth Management CEO Larry Hughes."
NEW YORK and SANTA CLARA, Calif., Sept. 10, 2013 /PRNewswire/ -- The San Francisco 49ers football team today announced that BNY Mellon, the global leader in investment management and investment services, has been named the "Official Investments Company" for the football team and a Founding Partner of Levi'sŪ Stadium in Santa Clara, California. The 10-year agreement is set to begin in 2014 and run through the 2023 season.

As the Official Investments Company and Founding Partner, BNY Mellon will gain a host of benefits including exclusive branding rights for the premium East and West Legacy Clubs located at field level. These clubs at the 50-yard line will serve more than 900 patrons each game day. Team tunnels that run through the clubs will allow fans to watch players walk onto the field in a truly unique setting.

"The vision for Levi'sŪ Stadium has always been to provide an individually customized user experience through the use of innovative technology," said San Francisco 49ers CEO Jed York. "BNY Mellon shares a similar philosophy in utilizing some of the most innovative thinking in the investment industry to develop specialized solutions to address their clients' financial goals and challenges. We are excited to partner with BNY Mellon as it continues to establish itself as a major player not only in the Bay Area, but throughout the West Coast."

BNY Mellon will also receive in-bowl permanent and digital signage, an integrated media package that includes radio and television placements, various hospitality assets and the opportunity to host several exclusive events for key clients, prospects and strategic partners throughout the year.

"The 49ers are a first-class, high-quality franchise with vibrant leadership and a strong fan base," said BNY Mellon Investment Management CEO Curtis Arledge. "Through this new partnership we can extend our investment and wealth management footprint across Northern California and the West Coast. As a global investments company, we place technology and innovation at the heart of everything we do for our clients. It makes sense for us to be closely associated with the best and brightest minds of one of the country's premiere technology centers."

"As a major U.S. wealth market and one of our fastest-growing regions, the West Coast is a key part of our growth strategy and has been for years," said BNY Mellon Wealth Management CEO Larry Hughes. "We view our partnership with the 49ers as integral to our strategic growth plans in the area."

BNY Mellon's robust presence in California includes the leadership of David Emmes, President of U.S. Markets-West for BNY Mellon Wealth Management, and Gabriela Parcella, CEO of Mellon Capital. The company employs more than 900 people in 10 California locations supporting its Wealth, Investment Management and Corporate Trust businesses. Staff size for BNY Mellon Wealth Management's San Francisco region grew 30 percent from 2011 to 2012 and the firm plans to increase its San Francisco staff by another 50 percent by mid-2014. This will include a number of new professional positions for its planned Silicon Valley office.

About Levi'sŪ Stadium

Levi'sŪ Stadium will not only be the new home to the San Francisco 49ers, but it will also serve as one of the world's best outdoor sports and entertainment venues. It was designed by HNTB and is being built by Turner/Devcon for the Santa Clara Stadium Authority. The $1.2 billion venue will have 1.85 million square feet, seat approximately 68,500 and will feature an expected 165 luxury suites and 8,500 club seats. It was designed to be a multi-purpose facility with the flexibility to host a wide range of events, including domestic and international soccer, college football, motocross, concerts and various civic events, and will be expandable for major events such as the Super Bowl. For more information, go to LevisStadium.com.

About BNY Mellon

BNY Mellon Wealth Management is a leading wealth manager, serving clients who today include financially successful individuals and families, their family offices and businesses, planned giving programs, and endowments and foundations. It holds more than $175 billion in private client assets, as of June 30, 2013, and conducts business through various operating subsidiaries of The Bank of New York Mellon Corporation. For more information go to bnymellonwealthmanagement.com or follow us on Twitter @BNYMellonWealth.

BNY Mellon Investment Management is one of the world's leading investment management organizations and one of the top U.S. wealth managers, with $1.4 trillion in assets under management. It encompasses BNY Mellon's affiliated investment management firms, wealth management services and global distribution companies. More information can be found at www.bnymellon.com.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets.

As of June 30, 2013, BNY Mellon had $26.2 trillion in assets under custody and/or administration, and $1.4 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (BK).

Additional information is available on bnymellon.com, or follow us on Twitter @BNYMellon. About the San Francisco 49ers The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has six conference championships and 19 divisional championships and was the first major league professional sports team to be based in San Francisco over 60 years ago. Please visit www.49ers.com and follow the 49ers on Facebook and Twitter @49ers. 

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