The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Mind Your Words, Rekenthaler Reminds Fundsters Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, June 21, 2013

Mind Your Words, Rekenthaler Reminds Fundsters

News summary by MFWire's editors

The right words matter, and that lesson applies to mutual funds and their investors just as it does for politicians and their constituents, Morningstar's John Rekenthaler explained.

Invesco[profile] conducted research with political pollster Frank Luntz, which found that words like "straightforward" and "fees" are superior to "transparency" and "costs."

Investors said they prefer paying "fees" to paying "costs," as fees imply that the company is out to boost profits, whereas costs are just one's way of recouping costs to stay in business.

Rekenthaler also commented on money fund reform, saying there isn't any real consensus on which proposed rules represent "best practices" for money funds.

The WSJ recently opined on reform, supporting a floating NAV—but not a liquidity retirement—in contrast to the ICI, which supports the second requirement, but will fight to the end against a floating NAV.

You can read the full story here

Edited by: Casey Quinlan

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2022: Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2022
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use