Though they don't have the best reputation, wirehouses still control the largest share of assets among advisors channels.
According to the latest issue of The Cerulli Edge-U.S. Asset Management Edition
by the Boston-based global analytics firm Cerulli Associates
, wirehouses are still a hot distribution opportunity for asset managers keen on gaining flows.
Company Press Release
Despite Challenges, Wirehouses Still Most Attractive Opportunity for Product Manufacturers
June2013, Boston. Despite challenges, wirehouses are still the most attractive opportunity for product manufacturers, according to Boston-based global analytics firm Cerulli Associates. "Despite well-publicized marketshare losses, wirehouses still control the largest share of assets among advisor channels. Asset managers should consider these firms the single best opportunity to gain flows today," states Bing Waldert, director at Cerulli Associates.
In the June 2013 issue of The Cerulli Edge-U.S. Asset Management Edition, Cerulli delves into their Opportunity Index, the importance of the factors considered, and the outlook for the various channels.
"Our proprietary Opportunity Index helps asset managers and product manufacturers understand how to best allocate their resources among various distribution channels," Waldert explains. "The index considers addressable assets, projected growth, and profitability. We analyze additional factors when evaluating the attractiveness of these opportunities, including advisor openness to working with wholesalers, use of packaged products, and predominance of proprietary products."
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