Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Asset Managers Aren't Embracing Predictive Analytics Not Rated 1.0 Email Routing List Email & Route  Print Print
Tuesday, May 14, 2013

Asset Managers Aren't Embracing Predictive Analytics

Reported by Tommy Fernandez

Fewer than two percent of asset managers use predictive analytics tools to focus the firm's valuable sales resources on advisors who merit the firm's attention, according to a new report from kasinaIncreasing Business Impact with Predictive Analytics.

The company says that this is in sharp contrast to a recent study showing that one-third of companies across all industries leverage predictive analytics tools for more profitable customer relationships. 

  "No firm can afford to have wholesalers spending time cross-selling or upselling products the advisor isn't interested in, pursuing prospects who won't respond or losing valuable customers who felt dissatisfied or ignored," stated Julia Binder, director of e-business research at kasina. "As budgets continue to come under greater scrutiny, predictive analytics is now a must-have for increasing the cost-effectiveness and profitability of resources." 

  While some large asset managers have used predictive analytics tools for several years, about half of the early adopters are small and mid-size managers according to the report. In fact, one mid-size firm regularly gets a 1.5- to 2-times sales lift for leads identified by the predictive analytics tool versus leads identified through traditional means.    

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

1.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2018
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use