Invesco [see profile] this week kicked off an ad campaign with the tagline "Intentional Investing." Leo Burnett created the campaign.

"Intentional Investing is a new phrase, but it describes our existing philosophy," said Andrew Schlossberg, Invesco U.S.'s chief marketing officer, in a news release. "It means creating specific investments for specific objectives, being deliberate and consistent in your approach, and partnering with professional financial advisors to provide insightful guidance to investors seeking a better and more effective way to manage their portfolio."

The ads dramatize accidental investing and point viewers toward intentional investing. The TV commercial debuted last Sunday on CBS' 60 minutes and on Monday began airing on CNBC and Bloomberg TV. Invesco also launched print and online ads and created a digital platform, www.invesco.com/intentional.

Click here to view the commercial.  

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