Invesco Has Something in Common with McDonald's and Coca-Cola
Reported by Armie Margaret Lee
Invesco [see profile] recently tapped Leo Burnett as
its agency of record. Leo Burnett, which has created campaigns for brands such as Coca-Cola, Procter & Gamble, McDonald's and Kellogg's, will handle
Invesco's brand positioning and strategy in
An Invesco spokesman told The MFWire.com that the company's new ad campaign will be out later this year or early next year.
Leo Burnett's appointment as agency of record
comes in the wake of Invesco's purchase of
Van Kampen Investments and the rest of Morgan
Stanley's retail asset management business.
Leo Burnett's offices in Chicago and Toronto
will work on Invesco's Masterbrand program.
One of Invesco's subsidiaries, Invesco Aim (into
which the Morgan Stanley's business was merged),
dropped the "Aim" from its name in April.
Company Press Release
Global Investment Management Firm Selects Leo Burnett for Expertise and Success in Brand Strategy
CHICAGO, Aug. 23 / -- Today, Invesco (NYSE: IVZ), a leading independent global investment management company, announced Leo Burnett as its agency of record for all North American brand positioning and strategy initiatives. Invesco's Masterbrand program will be led by Leo Burnett offices in Chicago and Toronto.
"We chose Leo Burnett because they understood Invesco's 'investors first' approach that's built on our commitment to investment excellence, the depth of our investment capabilities and our organizational strength," said Phil Taylor, senior managing director, Invesco. "We needed an agency that excelled in research, strategy and had a creative philosophy and approach to brand positioning. We've found all of these skills with Leo Burnett."
Invesco provides investment solutions for a diverse set of clients in the retail and institutional sectors, as well as individual high net-worth clients. With more than 5,000 employees in 20 countries and more than $557 billion in assets under management (as of June 30, 2010), Invesco needed a global communications agency that had proven success in the financial sector as well as the ability to activate globally.
"We're thrilled to be partnering with Invesco. As a business, Invesco has experienced significant growth and client success and we see tremendous upside," said Rich Stoddart, president, Leo Burnett. "We look forward to helping Invesco create a powerful, purpose-based brand that connects with people."
Leo Burnett's formula for brand positioning – HumanKind – embraces creativity to connect people and brands, and has been a cornerstone in campaigns for brands like Allstate, McDonald's, P&G, Kellogg's and Coca-Cola among others.
About Leo Burnett
Leo Burnett Worldwide, part of the Publicis Groupe, is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate, Walgreen's and Nintendo.
Invesco is a leading independent global investment manager, dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, Invesco provides a wide range of investment strategies and vehicles to our retail, institutional and high net worth clients around the world. Operating in 20 countries, the company is listed on the New York Stock Exchange under the symbol IVZ. Additional information is available at www.invesco.com.