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Rating:Franklin is Tops in Ad Spending Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, July 06, 2010

Franklin is Tops in Ad Spending

News summary by MFWire's editors

Franklin Resources spent the most money on advertising among its mutual fund industry peers during the first quarter. In the first three months of 2010, the San Mateo, California-based firm spent $3.7 million on ads, according to Nielsen. That's up from $509,957 it shelled out in the same period last year.

Rounding out the top five are T. Rowe Price with $2.97 million, Vanguard with $2.13 million, Fidelity with $2.05 million and Power Corp. of Canada (Putnam Investments' owner) with $2.03 million. 

Edited by: Armie Margaret Lee


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