this week launched its new ad campaign, the first since it rebranded from JennisonDryden
The print and digital campaign, aimed primarily at financial advisors, will run throughout the year, according to Prudential spokeswoman Lisa Iurato. She did not say how much Pru is spending on the campaign.
The first advertisement, created in-house, appeared in The Wall Street Journal
and Financial Times
this week. The ad promotes the Prudential Jennison 20/20 Focus
Ads will also appear in The New York Times
, Investor's Business Daily
Pensions & Investments
, according to Iurato. Future ads will highlight other Prudential Investments funds.
The rebranding of the fund family from JennisonDryden to Prudential Investments took effect in mid-February. Company officials pointed to research showing that
financial advisors often favor investments from large recognized brands. Officials
also said such a move indicates Prudential's commitment to the mutual fund business.
Armie Margaret Lee
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