Fund marketers curious about the advertising opportunities
springing from Apple's
newly launched iPad may find an
published today by The Boston Globe
The Globe's Johnny Diaz reports that Fidelity
, one of the first companies
to display ads on the iPad via a contract with Time
magazine, is looking to do more iPad ads when Wired
magazine comes out with its iPad application.
Fidelity created its ads in-house.
For the Time ad, Fidelity chief marketing officer Jim Speros
said the firm
used its iPhone ad as the basis for the iPad version, since Fidelity didn't have the device until recently.
All advertisers were flying somewhat blind, Speros told the pub.
The Fidelity ad invites viewers to follow a green line, and when users
touch the screen, it shows a spot used on TV.
"As an advertiser, most of us are participating in the iPad to gain learning and experience in a new medium and to capitalize on the tremendous consumer interest in the product, Speros said.
Armie Margaret Lee
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