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Rating:Jones & Babson Redesign Not Rated 3.0 Email Routing List Email & Route  Print Print
Wednesday, December 05, 2001

Jones & Babson Redesign

Reported by Tony Pennino

Jones & Babson, Inc. has redesigned its website for advisors. The firm distributes Babson, Buffalo, and J&B Funds.

"Advisors are looking for information that is timely, specific, and thorough," stated Tammy Cave, the firm's online channel manager. "We have set out to provide them with every piece of information they need. We think that jbadvisor.com will set us apart from the others in terms of service to our clients."

The website's features include Fund Manager Commentaries, which are posted for every fund. The purpose of this aspect is to keep advisors informed on the changes within the fund as the market shifts from quarter to quarter.

The firm has also included an Economic Outlook area which will provide users with general information about the economy and the marketplace. The updates will be written by Ron Desautels, managing director at David L. Babson Co., sub-advisor for the Babson Funds.

On a more aesthetic level, the site now has a white background with khaki lettering that turns burgundy when the cursor is placed above it. Before the upgrade, the site had a black background with blue lettering. 

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