On June 19, kasina will release a white paper on the online ins and outs of the European intermediary channel. The paper, titled "Servicing Financial Advisors Online: European Mutual Fund Distribution," addresses the strategies that fund firms are using to move on the undeveloped distribution channels in France and Germany.

"Internet penetration is 20 percent in France," said Alexandre Dussaucy, director of European business development. "Among financial advisors, it's 80 percent."

The paper also suggest eBusiness strategies for successful asset managers:

• Offer private, customized content for financial advisors through the Web site.
• Provide content directly to large intermediary Intranets.
• Send customized email alerts to financial advisors.
• Set up collaborative tools, like live Internet chats or artificial intelligence in order to cultivate better client relationships.
• Move on the mobile phone penetration rate of 90 percent among financial advisors with fund information available anywhere, anytime, and from any device.

The paper will be available for $1690. 

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