Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Marketing to the Anxious Investor Not Rated 3.0 Email Routing List Email & Route  Print Print
Tuesday, March 20, 2001

Marketing to the Anxious Investor

Reported by Alfred Wang

Touchstone is turning stock market lemons into lemonade. Consumer interest in parking money in a safe haven has motivated Touchstone to market its money market funds for the very first time. The firm, known mostly for high-octane funds like the Growth Value Fund, is snapping up the opportunity to divert some of the cautious-minded flow to its money market funds.

"The money market fund is not something we showcase," said Jill McGruder, president and chief executive officer. "But obviously there is a lot of new interest and they do have relatively good performance."

The marketing department is currently developing the sales literature to equip wholesalers with the news, approaching institutional accounts before moving on the retail channel.

"People are insecure about where to go and what to do," said McGruder. "It'll be a question of which broker-dealers like our story."

 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

3.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2020: Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2020
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use