The number of niche funds grew by one today, when
Winslow Management launched the Green Growth fund to invest in environmentally-sensitive small and mid-cap companies.
"These companies are smarter about their businesses," said
Jack Robinson, president of Winslow Management, in a statement. "They're saving money by not wasting it."
The no-load fund is emphasizing the minimal effect of green investing on performance, including a performance study with the statement.
"My independent analysis has found indications that suggest close ties between environmental performance and superior management in companies," said
Ralph Earle, managing director of the
Assabet Group, a consulting group that helps companies improve their environmental performance. "And our belief is that well-managed companies have the potential to out perform the market."
Winslow Management, a division of Boston-based Adams, Harkness & Hill, has $250 million in assets under management. 
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