Undiscovered Managers has closed two large cap funds but will be opening the Behavioral Large Cap Fund once it comes out of registration.

Fuller & Thaler Asset Management will sub-advise the fund.

"It uses the value and growth strategies that we use in the small cap area but applied in the large cap area," said Russ Fuller, president at the San Mateo, California firm.

Mark Hurley, president and chief executive officer of Undiscovered Managers, hesitated to refer to the new offering as a niche product but said that it needs its own marketing groove.

"We're trying to identify the right segment of the market for it," said Hurley. "The strategies in general have added a lot of value. It's not for everybody, but I think there will be a strong interest."

While Hurley said that much of the capital earmarked for large cap investing ends up in separate accounts, Fuller does not project that his firm will be able to do likewise with the new style.

"We're organized to serve a small number of large accounts," Fuller explained. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE