Jordan American Holdings (JAHI), a small Steamboat Springs firm with close to $5 million, has launched three funds in its IMPACT fund family. The Jordan 25, Jordan 25 Variable, and Schneider Large Cap Funds have a variety of load and no-load share classes.

Schneider Capital Management, in Philadelphia, sub-advises the Schneider Large Cap Fund. Equity Assets Management, a Jordan subsidiary, manages the other two funds.

Jordan's choice of sub-advisor was strongly swayed by brand imaging and the personality pull of Arnold Schneider, Schneider's president, founder, and chief executive officer.

"He appears to be a media darling," explained A.J. Elko, JAHI's chief operating officer. "He's got great media coverage."

The IMPACT Total Return Fund is presently available through two broker/dealers, Pershing, and National Financial. The new Jordan 25 Fund is expected to follow the same distribution pattern, but the other two products are aimed specifically at the insurance market. The firm is currently in negotiations to establish those relationships.

"We are in the process of trying to secure variable products to place those products into," said Elko. "There are potentially two insurance companies, but there may be five."

 

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