Fidelity Investments Institutional Services Company, Inc.
(FIIS) is beefing up the tools it provides financial advisors. Today the Boston Behemoth said it has added a new "Today's Family" area to its Web-based LifeStage Planning
The new area is designed to help advisors answer their clients' non-financial questions. Fidelity hopes that the tool will enable advisors to "deepen their client relationships." FIIS first rolled out the program last April as part of its advisor-only AdvisorXpress Web site.
The Today's Family section of LifeStage Planning
focuses on six areas -- parents and children, health and well-being, estate planning, education, where to live, and work/life balance, according to the company. Examples of the kinds of non-financial questions the programs helps advisors answer are: Should I send my child to public or private school? How do we plan a family vacation? How would I provide for my family if I were disabled?
"With the addition of the new life stage, advisors will be able to reach a larger investor population by providing information that will be of interest to today's families," said Deirdre Nectow
, senior vice president, Fidelity Investments Institutional Services Company, Inc. "This group of investors, who are 30 to 50 years old, represent a huge opportunity for advisors since they stand to inherit the accumulated wealth of the Baby Boomer generation, which represents an estimated $11.6 to $17.5 trillion in the next 20 years."
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