Changes have been brewing at Lincoln Life, the parent company of fund firm Delaware.

Lincoln Life Distributors, now Lincoln Financial Distributors, is undergoing more than a name change. The new company will handle distribution for the entire family of financial services products, including Delaware. As part of the new structure, Lincoln has brought on marketing vet Chuck Cavanaugh, previously with GE Financial Assurance. Cavanaugh, holding the newly-created post of chief marketing officer, is at the helm of the staff rearrangement.

"The organization is still in flux," said Lincoln spokesman Kent McKamy. "He will be responsible for the five channel managers, for getting strategies to them."

The distribution channels are wirehouse, MGA (managing general agent), independent financial planner, banks, and corporations. Wholesalers in the new structure will present Lincoln's full array of products to each client, preventing the needless confusion and duplication of sales efforts.

The new structure was the brainchild of Lincoln Financial Distributors chief executive officer Westley Thompson, to whom Cavanaugh reports.

Chris Meyer, formerly senior vice president of marketing at Delaware, has left the company. Cavanaugh will take over his duties. Delaware chose not to comment on Meyer's reason for leaving or his future plans. 

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