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Rating:Taking Better Aim Not Rated 3.0 Email Routing List Email & Route  Print Print
Wednesday, September 20, 2000

Taking Better Aim

Reported by Sean Hanna, Editor in Chief

AIM Management continues to rollout its enhanced Web services for financial advisors. Its latest additional is a redesigned "Performance Center" for financial advisors.

The firm said that the catalyst for the redesign was the just released study of financial services firm Web sites by Kasina. The study noted a need for more in-depth performance information and less marketing material on investment companies' Web sites.

AIM is adding more statistical data and performance information. It is also offering tools that enable advisors to benchmark AIM funds against a variety of indexes. It is segregting prospectuses, shareholder fund reports, brochures, and marketing information are located in the "Advisor Tool Box" section of its site.

"The new Performance Center places an emphasis on hard data with the goal of providing financial advisors with an area of the Web site dedicated solely to assisting them in determining the suitability of our mutual funds for their clients," said Margaret Reilly Vinson, AIM's director of electronic commerce. "We believe that the new Center will serve as an excellent complement to the Web site's Advisor Tool Box, which can be used to view additional fund information once the financial advisor has found a fund that meets their client's criteria."  

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