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Rating:E*Trade Gathers A New Position Not Rated 3.0 Email Routing List Email & Route  Print Print
Wednesday, January 19, 2000

E*Trade Gathers A New Position

Reported by Paul Braverman

As one of the pioneers of online trading, E*Trade is used to trying new things. Its latest move is the creation of a new job -- chief asset gathering officer. And E*Ttrade's first CAGO(?) is Amy Errett. Errett will report directly to Kathy Levinson, president and chief operating officer of E*TRADE Group, Inc. and E*TRADE Securities, Inc.

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One of E*Trade's, and Errett's, major tasks is to diversify the company's revenue stream, which many analysts see as being too dependent on trading commissions. Part of that effort will be to shift its emphasis from the retail sector.

"The focus will be on developing our product offerings for corporations, financial advisors and asset management organizations worldwide and building on our existing relationships with Direct Advice and Financial Engines," said Christos Cotsakos, CEO of E*Trade.

Errett joins the company effective March 1 from Spectrem Group, the consulting firm which she founded in 1990 and leaves as CEO.

 

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