Siebel Systems has just completed a software product that helps mutual fund companies create a broad view of their activities in distribution, sales, service and marketing. Both Siebel Systems and its partner in the venture are marketing the new software in adjoining booths at the ICI Operations Conference in Lake Buena Vista, Florida.

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Siebel Systems

Configured for mutual fund companies by PricewaterhouseCoopers, Siebel Finance 99.5 is a customer relations management system supports distributor relationships between the firm, the branch and the advisor. The system allows wholesalers to access the system through a PDA or the Web when out of the office.

Philip Grosch, product manager for financial products at PricewaterhouseCoopers told the MFWire.com that the product was created to target the mutual fund company that sells through a sales force or is delivered through multiple channels.

Once logged on to the system, the profile of a Schwab intermediary, for example, whose office is in San Francisco, can be pulled up. Information can be retrieved about his specific sales figures, including his most popular fund. This allows a fund company to target the appropriate distributor for its funds and focus its marketing efforts.

Sales information and fund sales can be tracked numerically or through brightly colored charts. There is even a feature on the system that stores personal information like the anniversary and birthdays of an intermediaries' children.

Grosch would not name any customers but did say that a large Boston-based fund company is looking into it (and it's not Fidelity).

Once a company decides it is a "go" with the product, Grosch said integration can take from 12 to 16 weeks.

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