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Rating:Fido Unveils New Brokerage Tools Not Rated 3.0 Email Routing List Email & Route  Print Print
Tuesday, May 25, 1999

Fido Unveils New Brokerage Tools

Reported by Jason Shank

Fidelity Investment's new brokerage tools were showcased at a press event today in New York City. The new products and services will include wireless applications via the Palm VII organizer, full natural language speech recognition, and the Active Trader WebStation.

"Investors are busier than ever and are demanding more reliable, convenient and accessible tools to help them make timely, informed investment decisions," said Stephen Cone, president of customer marketing and development, Fidelity Investments. "With these latest offerings, Fidelity is driving its brokerage business into the 21st century by leveraging the best that technology has to offer to provide our customers greater choice and control over their investment portfolios."

In the online arena, Fidelity announced its new Active Trader WebStation. Available in June, the Web site - www.activetrader.fidelity.com - will empower active traders with a fast and powerful Web system that helps them monitor and manage their investments more quickly and conveniently than ever before. Active traders are defined as traders who make at least 36 stock, bond or options trades per year and maintain a minimum account balance of $20,000.

This summer, Fidelity also plans to begin delivering its InstantBroker two-way wireless trading application and personalized investment information via the "next generation in wireless technology" - the Palm VII organizer. The Palm VII is an all-in-one, wireless handheld solution from Palm Computing, Inc., a 3Com company. This service will only be available to customers who make at least 36 stock, fixed income or option trades per year (subject to a $20,000 account minimum) or maintain at least $100,000 in certain Fidelity accounts.

For those customers trading by phone, Fido has added more comprehensive language speech recognition capabilities through the company's automated phone system. The enhancement to Fidelity's phone system recognizes all US English dialects and more than 24 billion valid phrases and is scheduled to be available to all customers starting in July.

Fidelity also has a new web-based investment tool currently in development to assist customers in developing an investment strategy and model portfolio of mutual funds for their retirement accounts. Future enhancements will expand the tool beyond retirement planning. 

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