Contents
Introduction
Help! I forgot my password!
How do I use the search engine?
How often should I check the site for new articles?
Are the emails the only aspect of your service?
I am the only person who gets The MutualFundWire.com in my office. Can I print out the articles or copy the emails and share them with the rest of the office?
What if my office wants to get a number of subscriptions to The MutualFundWire.com?
Your price seems expensive for an Internet site. How did you arrive at $1,495 for a first subscription?

Sections
What's the Contributor Section?
What's the Odd Lots section?
What's the Fund Buzz section?
What's the Calendar section?
What's the Fund Links section?
What's the Letters section?
What's the Trends section?
What's the People section?
What's the Technology section?
What's the Strategies section?
What's the Products section?

Introduction
Welcome to The MutualFundWire.com! (or MFWire.com if you prefer brevity) We're proud to be the second on-line trade publication from InvestmentWires.com. Our sister publication, The 401kWire.com has recently celebrated its second anniversary (we've just celebrated our first) and continues to grow by leaps and bounds. As our staff grows, our ability to communicate the news of the marketplace increases. Due to popular demand, we are now able to expand the in-depth coverage and timely reporting that InvestmentWires has become known for, giving you the scoop for the mutual fund market!

Time to answer a few questions and explain how everything works on the site. So sit back, relax, and enjoy the ride.

Help! I forgot my password!
Not a problem. We understand completely (hmmm, what is my password for E*Trade again? Sorry -- I drifted for a minute there.) People frequently forget this information. Fortunately, we only are a phone call (212-736-0460) or email (staff@MFWire.com) away.

How do I use the search engine?
The search engine is one of the most powerful of its kind, and is designed to be the best research tool for your needs. Like the hunter/gatherers of old, the search engine will scour the land for every item that matches your request. All of our articles dating back to the first day we went on-line are available to you. Just type in whatever you are looking for - i.e. Morningstar -- and the search engine will automatically list all the articles wherein the term Morningstar appears. Even the ones that are archived.

We are about to improve the search engine. Soon, every mutual fund will have keywords listed at the bottom of the article. These keywords will help a reader narrow down the mutual fund by the size of the fund and its advisor/sub-advisor.

How often should I check the site for new articles?
As much as we would like everyone to sit at their desk and stare at our front page all day waiting in breathless anticipation for each new story to appear, we know that that is not possible. And there is no one formula that determines when stories are posted. News cycles are strange things. Sometimes there is a rush of information in the morning, sometimes in the afternoon. One time, we got three new story leads late one Friday afternoon. (No one said that financial reporters had great social lives). But we post new stories each and every day that the stock market is open. A good rule of thumb is to check in first thing in the morning, right after lunch, and before you leave the office for the day.

Are the emails the only aspect of your service?
No. Believe it or not, the weekly emails are only a small part of our service, designed for our subscribers who may have just had a busy week and need to catch up quickly. The emails contain most of the stories that we cover in any given week. But for the most up-to-date coverage, it is always best to go to our web site first. Otherwise, you will not get a Monday story until the following Sunday.

I am the only person who gets The MutualFundWire.com in my office. Can I print out the articles or copy the emails and share them with the rest of the office?
While we always encourage working and playing well with others, all our material is copyrighted. Only an individual who is a member of The MutualFundWire.com is entitled to the information we present. Each subscriber can print out one and only one copy of a given article. To copy our emails and send them to others is a violation of copyright laws. Though we are flattered that someone may want to share our stories with others, we also need to eat, pay rent, little things like that. By having a fairly rigorous subscription policy do we ensure that our stomachs are full and that we can continue to bring you quality information about the mutual fund marketplace.

Your price seems expensive for an Internet site. How did you arrive at $1,495 for a first subscription?
True, we have no printers or paper, and we believe that our price passes on that savings to you. We feel that we are competitively priced compared to others in the field. For example, Fund Action, a print publication, is priced at $2,220. At $1,495 we are more than 30% less expensive -- a discount that truly reflects the efficiencies of our delivery method. Finally, The MutualFundWire.com adds value over paper copy through features such as the search engine and links to the primary source materials that contribute to our articles. Also, check our directory, which we are in the process of expanding. Need we mention that you read the news here first since the stories are published as soon as we hear of them. Now, some may think that we are too highly priced for an Internet service. But consider this. While we don't have printer costs, we do have all the other expenses one associates with a news service. Reporters get a little miffed if they are not paid. We have costs of maintaining an office (we are located in Manhattan so you can imagine what rents are like). And we also like to market our product so more people can know about us.

What if my office wants to get a number of subscriptions to The MutualFundWire.com?
We have a multiple site licensing policy. This means that the more people who sign on, the greater the discount your office can receive. Be sure to call our office and ask about our rates. 212-736-0460.

What's the Contributor Section?
While we consider ourselves to be the fount of all knowledge for the mutual fund industry, occasionally we're reminded that we're mere reporters and there are others out there who've been working in the mutual fund area for longer. Rather than picking their brains for hours on end, we occasionally accept/solicit articles from those in the industry that have something to say about a trend or issue in the mutual fund arena. While we might not necessarily agree with everything said in these articles, we feel it's important to consider any and all opinions on any given issue, and thus important to give others their say.

What's the Odd Lots section?
Anyone will tell you that time continues to be their most precious commodity. We know that you have no time to scour all of the available media to catch up on the latest stories pertaining to your area of business. So...we feverishly do that for you. Our staff continually updates Odd Lots as the news changes to bring you an executive summary of the most important stories of the day, and linking you to the source.

What's the Fund Buzz section?
We in the media hear things that you don't. However, sometimes we cannot confirm these things or are otherwise constrained from publishing them. Therefore we've created the Fund Buzz section in order to inform you of rumors or unconfirmed stories that affect your area of business. Often, these rumors turn into larger stories once people can see them, comment on them, or deny them. Either way, we've let you know what your peers are talking about.

What's the Calendar section?
The calendar contains all of the conferences and meetings in the mutual fund industry that are going to be held around the country.

What's the Fund Links section?
As people continue to realize that the Internet is the media center of the future, they add to the growing list of informational web-sites in the mutual fund industry. In this section, we list a few of the more informative, interesting, and fun sites out there. Let us know if you know of one that adds value to our list.

What's the Letters section?
We always appreciate feedback of any sort. Pat us on the back or smack us on the nose, we'll either ignore it or respond to it appropriately, but either way, we want to know your opinion.

What's the Trends section?
The Trends section contains articles that consider the macro market issues. Are people jumping on a bandwagon? Are people deserting a sinking ship? Can I use more cliches? Is a new technology catching on? You get the picture...

What's the People section?
This section contains all of the hirings, firings, promotions, and lateral moves within the industry, and the reasons for the change as well as stories about the many interesting personalities within the industry.

What's the Technology section?
Technology continues to change the mutual fund industry in many varied ways. In this section, we let you know how things are changing and the technology involved. In this section, we will also cover the evolving role that the Internet plays in your business.

What's the Strategies section?
The Strategies section will contain articles about the channels of the mutual fund industry, supermarkets, direct, brokers, etc. We let you know how funds are being sold and by who.

What's the Products section?
This section contains articles about new offerings in the industry, new funds or variable annuities, who's managing them, and the reasons for the launch.  

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