H ave little news to share but want to drum-up some publicity?
Hartford Mutual Funds had the solution, throw an anniversary dinner and introduce your fund managers to the press.
The reason for celebration: The Hartford Mutual Fund's 3rd Anniversary. The news: "Hartford Mutual Funds Becomes the Fastest Growing Retail Fund Family to Reach $4 Billion." The result: attendance by mutual fund groupies such as Smart Money Interactive, New York Newsday, Security Data Publishing, Annuity Marketing News, Fortune, Barrons and a paper bearing the name of a narrow downtown street, The Wall Street Journal.
You have to give credit where credit is due. Melissa Daly, Hartford P.R. manager and coordinator of the evening, did a very nice job of getting the biz buffs to mingle with the scribes.
The backdrop of the evening was the downstairs club of The Jazz Standard, a jazz-themed restaurant/club with a formal restaurant upstairs.
Guests from the press were greeted by Hartford's P.R. flaks, served cocktails and introduced to the company's blue-suited and gray-haired mutual fund managers.
After the cocktail hour, the five mutual fund managers took to center stage describing their mutual fund and explaining why it is good for everyone. On the podium were:
Mark Waterhouse, manager of The Hartford Small Company Fund,
Saul Pannell, manager of The Hartford Capital Appreciation fund,
Phillip Perelmuter, manager of The Hartford MidCap Fund,
Rand Alexander, manager of The Hartford Global Leaders Fund, The Hartford Advisers Fund and The Hartford Stock Fund, and
Alison Granger, manager of The Hartford High Yield Fund. Afterwards the press was allowed their poke at things during a 30 minute Q& A session.
A round of applause has to be given to the person that made up the seating arrangement, which was the most valuable aspect of the entire evening. Seven tables seated about six individuals; it was to these tables that the managers dispersed themselves after the panel discussion. Breaking bread with a manager or two in a small environment allowed reporters to get close enough to pick the gurus' brains in an intimate setting.
All in all it was a very informative meeting and a
wonderful way to introduce the press to the firm's array of funds. Hey, there
was even a tote bag as a parting gift.
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